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Graphic Design Theatre Regensburg
As a freelancer I worked for Theatre Regensburg and was responsible for producing a wide range of print and digital marketing materials. My work included the design and layout of social media posts, promotional posters, event flyers, informational leporellos (concertina-fold brochures), and magazine advertisements. A crucial aspect of my role was to ensure that every asset strictly adhered to Theatre Regensburg's established brand standards, maintaining a consistent and professional visual identity across all public-facing channels.
a) Leporello for print
a) Leporello for print
Appears printed and monthly and features all events in all event locations.
b) Social Media Posts
b) Social Media Posts
This format was published each week on Instagram and Facebook.
c) Post cards and poster for print
c) Post cards and poster for print
For each event post cards were printed and handed out in cafés and bars for promotion.
d) Magazine Advertisment for print
d) Magazine Advertisment for print
Magazine advertisment that was printed in local culture magazines.
e) Social Media campaign
e) Social Media campaign
Campaign for a specific event. Each day, one post was published for promotion.
The Impact
The Impact
Enabled Marketing Campaigns
My work provided the marketing team with a reliable and steady stream of high-quality, on-brand creative assets, enabling them to execute their promotional campaigns effectively and on schedule.
Reinforced Brand Identity
The consistent application of brand standards across all print and digital touchpoints reinforced Theatre Regensburg's professional and cohesive public image.
Drove Audience Engagement
The clear and engaging designs for posters, flyers, and social media effectively captured public attention and communicated key information about upcoming performances, helping to drive ticket sales and attendance.
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