ReciNote App Graphics

This project involved a complete overhaul of the in-app illustrations and graphics for a client's mobile application. The primary objective was to replace an outdated and disjointed set of visuals with a new, cohesive illustration system that would elevate the user experience, align perfectly with the brand's identity, and bring a clean, modern aesthetic to the product.

The Problem

The existing graphics suffered from several key issues:

Visual Inconsistency
The old illustrations appeared to be created in different styles with varying color palettes and line work. This created a fragmented and unprofessional user experience as users navigated through the app.

Brand Misalignment
The visuals did not match the company's established branding. The incorrect use of colors and tone created a disconnect between the product and the brand's identity.

Before and After

The Impact

The new illustration system had a significant and positive impact on both the product and the brand.

Elevated User Experience

The clean, purposeful graphics make the app more intuitive and enjoyable to use, providing helpful visual cues that guide the user and celebrate their successes.

Strengthened Brand Identity

The cohesive visual language creates a memorable and professional brand presence within the application itself, reinforcing brand trust and recognition.

Improved Communication

The new illustrations are designed to be instantly understandable, effectively communicating complex ideas or application states at a glance.

Scalable Consistency

The final illustration library and guidelines empower the entire team to maintain visual consistency as the app grows, ensuring a polished look for all future features.